In this masterclass, Martin builds on insights from Your Strategy Needs A Strategy and The Imagination Machine, showing you how to adapt your approach to strategy to your strategic environment, and how to systematically harness imagination to generate new ideas and transform your business.
In a world of increasing uncertainty and complexity, Martin demonstrates that there is no one approach to developing and executing a strategy. But there is a best approach for your specific context, and it has never been more important to choose the right one.
Martin also focuses on the role of creativity in strategy, providing a fascinating look into the mechanism of imagination. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin lays out a six-step process for creating ideas and bringing them to life.
This masterclass provides you the guide you need to craft winning strategies, and to demystify and operationalize the power of imagination.