About the Programme:

ABOUT THE PROGRAMME

 

Building on the success of the earlier batches, the 3rd batch of SMLP will impart an in-depth understanding of the strategic imperatives facing the marketing function. The course will also equip participants with a new generation of strategic marketing skills required to develop an innovating marketing playbook and use the same to play and win in the marketplace. The digital pedagogy leverages a unique 2-way interactive, real-time learning platform spread over 4 months consisting of 130 Hours of live faculty-led and self-paced sessions which can be accessed by participants from ANYWHERE, conveniently, and flexibly outside working hours, thereby enabling participating executives to attend with ease while balancing the demands of work and delivery. 

 

OBJECTIVES

 

• Help participants get an overview of strategic imperatives facing the marketing function

• Understand the difference between strategic marketing and marketing management in the emerging business paradigm

• Understand changing media, purchase, and consumption behaviour of customers, including how their behaviours have evolved post the pandemic and in the context of geopolitical stresses, and reformulate customer strategy

• Explore big marketing challenges, such as the impact of social media on brand management, low-price competition, and market commoditisation

• Learn new generation strategic marketing skills required to develop an innovative marketing playbook and use the same to play and win in the marketplace

• Understand how digital technologies can be used intelligently to spot new trends in the market, respond to customer needs precisely and provide a human touch to all technology enabled interfaces with customers and service providers

 

WHO SHOULD ATTEND

• Profit Centre Heads and Branch and Regional Managers

• Brand and Product Managers

• Managers working in Strategic Planning Groups

• Executives who are about to take up senior level marketing responsibilities

• Executives outside the marketing discipline whose role interacts with the marketing function

• Faculty of Business Schools and Management Consultants will also benefit from this programme