About the Programme:

CII-Suresh Neotia Centre of Excellence for Leadership is organizing the next edition of the OUTTHINK Strategy Session on 26 September 2024, which will be held virtually from 1900 Hrs. onwards. The theme of the session is Fostering Growth Through Strategic Innovation – A Product Manager's Playbook. The session will be conducted by Keith Goffin, a world expert on innovation management. In today’s rapidly evolving fast-paced business landscape, organizations must be equipped to innovate strategically and create sustainable growth. This requires a deep understanding of customer needs, market trends, and emerging technologies as well as the ability to collaborate across functions and drive experimentation and learning. In this context, the OutThink Strategy Session aims to address challenges by providing a comprehensive framework for business leaders to drive growth through strategic innovation.




Keith Goffin is an Emeritus Professor at Cranfield School of Management, UK, and a Research Professor at Stockholm School of Economics. He is a world leader in techniques for identifying customers’ hidden needs and linking these to innovation strategy. In May 2011 Keith was selected as the Financial Times Professor of the Week for his work on ‘hidden needs’. He has published 50 academic papers and four books including his latest, Innovative Growth: The Journey from A to B While Building C (2023). His textbook, Innovation Management: Effective Strategy and Implementation is used in many universities and business schools. Keith has taught top-rated courses at over 20 universities and acts as an innovation and new product development consultant to companies such as Agilent Technologies, BASF, Johnson & Johnson, NEC, Reckitt-Benckiser, and Sanofi.