Date: Oct 3, 2023
Venue: Virtual

About the Programme:

    CII-Centre of Excellence for Leadership (CII-SNCEL) is organizing the next edition of the OUTTHINK Strategy Session. The theme of this series is Healthcare Marketing Strategies for Enhanced Patient Experience (PX).

    The healthcare industry in India is one of the largest sectors in terms of both revenue and employment, which has been growing at a tremendous pace over the years. With a large number of players operating in the market, India’s healthcare industry is also highly competitive, and it is becoming increasingly difficult for healthcare institutions to stand out from the crowd and create a clear differentiation for their services and offerings. It is crucial for healthcare organizations to have an effective healthcare marketing strategy for increasing visibility and building a unique identity to help solidify their position in the market. With the industry having transformed from ‘service providers' dominance’ to ‘service seekers’ preference’, experiences that a patient may encounter at every touchpoint are becoming extremely important. While Patient Experience Departments have been gaining traction in India, healthcare professionals still struggle to create an enriching experience that prioritizes compassionate care alongside an efficient revenue-generating process.

    In this context, the OutThink Strategy Session will provide executives with game-changing ideas and actionable strategies for enhancing patient experience within your healthcare ecosystem.

    The Strategy Session will feature the following distinguished speaker:

    Kathleen Ellmore is a pioneer in bringing the best of consumer marketing and data-driven methodologies to healthcare to motivate better health decisions. As Co-Founder and Managing Director of Engagys, Kathleen leverages the best of behavioural economics, the latest in evidence-based communications combined with the insights from over a billion consumer interactions in health to help healthcare organizations close the last mile of consumer engagement. She consults on all topics related to consumer engagement and experience for the top healthcare organizations in the country. Kathleen has been recently named as a consultant to the first-ever FDA Patient Engagement Advisory Committee (PEAC). She received Stevie awards for highlighting opportunities for improving the lives of people with chronic conditions. She speaks regularly on the national stage on many topics including - driving consumer health engagement, creating better consumer experience in healthcare, and using data to drive consumer behaviour.

    The sessions will feature a blend of Keynote Presentations, Case Studies, and Fireside Chat.