Date: Sep 28, 2023
Venue: Virtual

About the Programme:

    CII-Centre of Excellence for Leadership (CII-SNCEL) is organizing the next edition of the OUTTHINK Strategy Session. The theme of this series is Healthcare Marketing Strategies for Enhanced Patient Experience (PX).

    The healthcare industry in India is one of the largest sectors in terms of both revenue and employment, which has been growing at a tremendous pace over the years. With a large number of players operating in the market, India’s healthcare industry is also highly competitive, and it is becoming increasingly difficult for healthcare institutions to stand out from the crowd and create a clear differentiation for their services and offerings. It is crucial for healthcare organizations to have an effective healthcare marketing strategy for increasing visibility and building a unique identity to help solidify their position in the market. With the industry having transformed from ‘service providers' dominance’ to ‘service seekers’ preference’, experiences that a patient may encounter at every touchpoint are becoming extremely important. While Patient Experience Departments have been gaining traction in India, healthcare professionals still struggle to create an enriching experience that prioritizes compassionate care alongside an efficient revenue-generating process.

    In this context, the OutThink Strategy Session will provide executives with game-changing ideas and actionable strategies for enhancing patient experience within your healthcare ecosystem.

    The Strategy Session will feature the following distinguished speaker:

    Kerri M. Camp is a Professor of Marketing at The University of Texas at Tyler. She holds the following degrees of Ph.D. Texas Tech University, MBA Golden Gate University, and BBA Texas A&M University. She is the founding director of the Center for Retail Enterprises and developed the first-of-its-kind experiential Retail Lab. She has industry experience in healthcare administration, marketing consulting, retail promotions, and retail management. She is a co-author of the book ‘Healthcare Marketing - Creating Value in the Patient Experience’ and the sole author of a second book to be published in Spring 2023 – ‘The New Healthcare Paradigm - Strategies to Improve the Patient Experience’.

    The sessions will feature a blend of Keynote Presentations, Case Studies, and Fireside Chat.