About the Programme:
- Help
participants build an agile and growth-driven marketing
organization capable of adapting to market shifts and changing
consumer trends.
- Understand
the importance of customer-centricity and leverage market
intelligence to drive personalized customer experiences.
- Develop competitive
brand strategies to achieve market leadership and differentiate
against low-cost rivals.
- Master digital-first
marketing strategies while ensuring data privacy and compliance.
- Optimize sales,
growth, and revenue through effective demand generation, lead
nurturing, and negotiation strategies.
- Prepare
for the future by exploring emerging trends such as Metaverse,
Web3, and AI-driven automation in marketing.
- Foster transformational
leadership in marketing to drive long-term brand equity and
sustainability.
CERTIFIED
NEXT-GEN MARKETING LEADERSHIP PROGRAMME
BATCH I |
2025
About the
Programme
In an era of rapid technological advancements, shifting
consumer behaviors, and increasing market complexities, businesses are facing
unprecedented challenges. The rise of digital technologies, artificial
intelligence, and data-driven decision-making has transformed the marketing
landscape. Companies must now adopt agile, customer-centric, and future-ready
strategies to stay competitive and drive growth.
Against this backdrop, marketing leaders are required to
develop a new playbook for success—one that integrates agility, innovation, and
strategic thinking. The Certified Next-Gen Marketing Leadership
Programme is designed to equip marketing professionals with the skills
and insights needed to navigate this dynamic environment.
The programme, offered by the CII-Suresh Neotia
Centre of Excellence for Leadership in association with The
Strategy Academy Centre for Advanced Studies (TSACAS), will focus on
building adaptive marketing organizations, leveraging data-driven strategies,
and mastering digital-first marketing approaches.
OBJECTIVES
For details,
please contact:
Jaisurya Banerjea
+91 83348 81115 | jaisurya.banerjea@cii.in
Purnata
Bhattacharya
+91
7003730973 | purnata.bhattacharya@cii.in
