+91 33 6614 0100cii-leadership@cii.in



Date: 30 June 2021
Venue: Virtual-Webx

About the Programme:

As companies confront and adapt to a new pandemic driven reality, business leaders are scrambling to maintain healthy pricing strategies and profits which will be critical for funding current operations and future growth. Even in a highly competitive market, price alone isn’t the critical competitive differentiator that businesses can leverage, and a strategic game plan enabling clear, sustainable differentiation to own the market as the enduring Go-To brand is the need of the hour.

 In this engaging virtual Masterclass series organised by the CII Centre of Excellence for Leadership, Ms. Theresa Lina, CEO, Lina Group and Stanford University Advisor will showcase a proven and pragmatic strategic framework known as the Apollo Method for Market Dominance™ which has enabled organisations establishing themselves as the Go-To company in a target market.  Participants will learn the key strategies that fast growing global companies have leveraged to achieve their moonshots and dominate. This highly interactive series will include working sessions in which participants will be able to implement learnings immediately and walk out with the beginnings of a refreshed and state of the art business strategy.

 FACULTY PROFILE THERESA M. LINA is the author of the bestselling book, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It. She has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. As the CEO of Lina Group Inc., which specializes in market dominance strategy, Theresa has been involved in business and technology entrepreneurship education at Stanford University since 2006 and has served as Chief Strategy and Marketing Officer for several technology giants and has advised executives at hundreds of companies, including Apple, Amazon, Google, Nike, Disney, Cisco, Verizon, dozens of other recognized names, and many smaller, niche companies.

Who Should Attend? :

  • Business Leaders and corporate executives representing roles that directly or indirectly impact revenues or margins for their company.
Key insights :
  • • Four key ingredients that successful market leaders use to become the Go-To in their markets
  • • How to define innovative, results-oriented offerings that have customers flocking to your company
  • • How to escape price-based competition and charge what your valuable offerings are actually worth
  • • Fascinating, behind-the-scenes stories from Tesla, Apple, Salesforce, Amazon, Disney, PayPal, Google, NASA, and others
  • • Practical strategies and tactics that can be applied immediately to drive growth

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