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CII National FMCG Summit

Date: 9-10 December
Venue: CII Hive

About the Programme: COVID has changed the way we consume. More consumers are buying categories online today, than ever before. For instance, first-time buyers comprised 40% of India online staples shoppers and 30% of online personal care shoppers in 2020, with 50% of them planning to continue buying online post the crisis1. While some consumption patterns may to revert to earlier ways post the crisis, many are likely to remain beyond 2020. COVID has also changed the way we work. Coming into 2020, Indian FMCG companies were already dealing with slowing consumption and were undertaking initiatives to reignite growth. The pandemic resulted in supply chain disruption and manpower shortage at an unprecedented scale and pace. It also accelerated digital technology adoption by 5-10 years, as forced social distancing massively increased remote working in 2020. This has forced FMCG companies to retool their ways of working to rapidly adapt to the changing environment.

Key Take aways :
  • To highlight the unprecedented developments amidst the COVID pandemic, emerging consumption patterns and policy dimensions while identifying the major growth enablers which will help drive and transform the FMCG landscape in the future
  • To be held as a signature and impact generating initiative that will showcase emerging trends and new dimensions in the FMCG sector
  • Highlight long term transformative marketing trends in the context of changes in consumer centric technologies and behavior
  • Showcase contemporary approaches to overcome the challenges posed by disruptive competition and emerging technologies
  • Deliberate upon robust business plans based on state of the art research and findings

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