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Programs

5th Marketing Leadership Summit 2021

Date: 23-24 September 2021
Venue: Virtual

About the Programme: he 5th Marketing Leadership Summit, organised by the CII-Suresh Neotia Centre of Excellence for Leadership, builds on the success of four earlier editions featuring over 90 eminent thought leaders and over 1500 CEOs, functional and department heads representing diverse domains. This year, the summit will delve into how marketers are adapting to an emerging business reality characterized by increased uncertainty, accelerated digitization and the inseparability of business and purpose and will showcase how proven strategies can help them pivot to the future while ensuring business continuity.


Who Should Attend :

  • CEOs, CMOs
  • CXO’s, Department Heads - Marketing & Sales, Strategy, Corporate Communication
  • SMEs, Start-Ups and Young Entrepreneurs
  • Web and Social Media Strategists
  • Marketing and PR Agencies
  • Data and Analytics Professionals
  • Market Research Organizations
  • Brand Consultants
Key Objectives :
  • In the pursuit of marketing leadership amidst these uncertain times, the Summit will attempt to address key challenges being faced by business leaders including:
  • How the C-Suite needs to relook at their brand building and marketing efforts, in driving growth alongside the recovery agenda
  • How COVID-19 has fundamentally changed customer journeys, and what to do about it
  • How marketers need to respond to a market characterised by consumer migration to digital and online marketplaces
  • How marketing agility and resilience will be driven by transforming to a data and technology driven modern marketing organisation
  • How brands must not only focus on great products, but also on great values and purpose to address emerging consumer sentiments
  • How key learnings from the pandemic, accompanied by new levels of creativity and business resilience, can help in rethinking of the customer journey

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